Travel City Profile: Stockholm, Sweden

They are blonde, tan and make amazing candy. Not to mention they have one of the most gorgeous royal families and amazing music from the likes of Avicii and ABBA. Sweden is an amazing country under estimated for size and power but boy do these blonde bombshells who sound they sing and talk at the same time know how to throw a party.

I was lucky to visit several different cities in the country during my trip. However, what was most astounding was the Swedes love for their biggest holiday – Midsommar. I traveled to the far west of Sweden and got to celebrate the holiday in a small town about an hour north of Gothenburg and nothing prepared me for the 24 straight hours of sheer joy, celebration, drinking, dancing and partying. These Swedes have more energy than most Americans do – and we partied our asses off, didn’t matter old young we were all there Schnapps in hand!

After tiring myself out in the far west I headed East with my “tour guide” and closest friend whose family has taken me in and shown me a true Swedish experience. To Stockholm we went by way of Uppsala, a popular university town outside the capital with vibrant young life and plenty of beer and cider – more drinking.

As we traveled into Stockholm we saw EVERYTHING! Situated on fourteen different Islands the now cosmopolitan city filled with old and new architecture and some of the most breath-taking buildings.  Some of my favorite places in town included famous Gamla Stan – otherwise known as “the old town” filled with cobblestone streets and may Ben & Jerry’s which make their own cones right outside the window. If you walk by, they place the crumbs in a broken basket for passerbies to steal a piece of the freshly pressed creation.

Not to be forgotten is Drottningholm Palace – the palatial and expansive residence of the Royal family! Carl Philippe anyone? (That hair is to die for!) Recently the eldest Victoria married her personal trainer! Anyone remember my post about finding love at the gym? Well this clearly worked out for him marrying into Royalty and now the two have a beautiful daughter – Estelle, lucky little girl that she is.


One of my other favorite things about Sweden is the Fashion! We don’t give enough credit to the Swedes for bringing us some of the greatest trend setting superstores like H&M and apartment furnishing fashions like IKEA! (I have the most amazing couch all because of Swedish engineering.) Other Swede-side stores I had the pleasure of shopping in are NK similar to that of a New York Saks Fifth Avenue or Lord & Taylor and my all-time favorite Gina Tricot where I bought my favorite pink dress!

So if you’re thinking outside the box and want to book a trip to one of the most fun and eclectic cities – visit Stockholm! You can always see more pictures from two of my friends recently making trips there as well at www.mas-fashion.com.

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